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ITV orders another Talpa format

UK commercial broadcaster ITV has ordered a new entertainment series based on Talpa Media’s Dutch format Challenge Me.

ITV Studios label Potato will produce the UK version of the show as Go For It (7×60’).

Hosted by Stephen Mulhern, the programme sees challengers putting their unusual skills and implausible party tricks to the test.

Go For It will air on ITV later this year. It is executive produced by Rachael Parker and Michael Kelpie for Potato and was commissioned by Asif Zubairy, commissioning editor of entertainment for ITV.

Talpa’s Challenge Me format has already been produced in the US, the Netherlands and in the Ukraine.

It’s the latest Talpa format to head to ITV’s schedule after the commercial broadcaster bought John de Mol’s firm for £355m (US$531.7m) last year.

C21 revealed at MipTV last month that ITV has commissioned a local version of Talpa’s celebrity dance competition format Dance Dance Dance.

billy_connolyITV previously took the rights to Talpa’s singing competition format The Voice from UK pubcaster the BBC last November and recently announced it was piloting feel-good format The Wishing Tree.

Potato has also secured another two commissions from ITV. Following its one-off special, Sam Faiers: The Baby Diaries, ITVBe has commissioned Potato to make Sam Faiers: The Mummy Diaries (6 x 60′).

Meanwhile, CITV has commissioned a second series of Bear Grylls’ Survival School (12 x 30′), which will see a diverse new group of children aged 12 to 15 learning how to survive in the great outdoors from Bear Grylls and his team of experts.

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