Please wait...
Please wait...

Itkin: Non-scripted needs refreshing

TALKING NATPE: WME’s Mark Itkin says the non-scripted business has become complacent and needs to act fast to stop its decline.

He told C21: “There hasn’t been any ground-breaking non-scripted television for a couple of years. We need to evolve the genre with new fresh ideas.

“The problem the scripted business had when it became came too derivative is now happening in non-scripted, and something dramatic needs to be done to stop its decline.”

Listen to the interview here:

Audio MP3
Please wait...