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Content Canada 2019

Israel’s Yes to Endemol Shine dramedy

Fifty centres on a widowed screenwriter played by Ilanit Ben-Yaakov

Israeli broadcaster Yes has commissioned a comedy drama from Endemol Shine Group’s Israel-based arm.

Fifty is an eight-part series created by novelist and screenwriter Yael Hedaya and inspired by her own life.

It follows a 49-year-old widowed screenwriter, played by Ilanit Ben-Yaakov, as she struggles to raise her three children while attempting to develop a TV comedy and rediscover her sex life before she reaches 50.

The series is directed by Daphna Levine, one of the creators of Euphoria, which was adapted recently by HBO.

Endemol Shine will distribute internationally and holds the format rights in other territories.

“Fifty is inspired and fuelled by the charged particles of my life as a writer and a single mother by choice of three children. The single part was not by choice, but the kids were,” said Hedaya.

Amir Ganor, CEO of Endemol Shine Israel, added: “We saw the potential from the very beginning as Yael Hedaya encapsulates the internal conflicts of a time that often feels like the bad remake of adolescence, only this time there’s no one to rebel against.

“This darkly funny series will resonate with audiences anywhere and with such excellent Israeli talent both on and off screen, we are confident it will be a sure-fire hit.”

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Content Canada 2019
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