Ireland’s TV3 rebrands as Virgin Media

Virgin Media-owned Irish broadcaster TV3 Group is to rebrand as Virgin Media Television this summer.

The group’s three free-to-air channels, TV3, 3e and be3, will be known as Virgin Media 1, Virgin Media 2 and Virgin Media 3. Its on-demand platform will now be titled the Virgin Media Player.

A new sports channel, Virgin Media Sport, exclusively for Virgin Media customers, will also launch as part of the changes. The rebrand will come into effect on August 30.