Insight TV revs up Drive Tribes

Ultra-high-definition (UHD) broadcaster Insight TV has commissioned a show that follows the life of an online star who road-tests supercars.

Alex Hirschi

Drive Tribes features Alex Hirschi (aka Supercar Blondie), who has more than 500,000 followers on YouTube who watch her driving and reviewing unique cars.

The show is being produced by Insight TV and will follow Hirschi as she travels the US to uncover an array of unusual vehicles. It is set to air on Insight TV in August.

“Drive Tribes has the allure of one of the biggest social stars in the supercar community, as well as fast and unique cars, stunning locations and incredible cinematography,” said Arun Maljaars, director content and channels at Insight TV.