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Insight to play Thru at Mipcom

Insight adventure series Thru

Ultra-high-definition broadcaster Insight TV will launch reality format Thru at Mipcom next week.

The seven-part adventure show follows teams trekking across landscapes as they attempt to follow a straight line from point A to point B.

Each team starts at opposite ends and travels in opposite directions as they face difficult obstacles and physical challenges along the way.

The team that takes the shortest route will be the team that survives and thrives.

Insight TV will demonstrate the format at its stand in Cannes next week.

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