Insight agrees China pact for UHD

Ultra-high-definition (UHD) broadcaster Insight TV has revealed an arrangement to secure distribution in China.

Thierry Raymeakers

The deal with consultancy group Belcor Media will make Insight’s content available to Chinese audiences, although details of the pact have not been announced.

Insight TV features original UHD programming across genres, including documentaries, reality series and factual infotainment shows.

Thierry Raymeakers, founder and principal at Belcor Media, said Insight’s 4K HDR content and the “pressing demand for UHD content in China” means “there’s a solid opportunity for growth” in the country.

“China represents a strong and growing market for UHD content, especially when you look at the rapid pace with which 4K television sets are being shipped there,” said Rian Bester, CEO of Insight.

“At the same time, there’s limited UHD content available in China, so this deal with Belcor Media really gives us an exciting opportunity to break into a new market where we can meet the growing consumer demand for high-quality 4K UHD programmes.”