Indian Kitchen opens in Italy

A production company owned by Endemol Shine Group in Italy has acquired a cooking reality format from Mumbai-based distributor GoQuest Formats.

YAM112003 has optioned Kitchen 50-50 from GoQuest after the Indian firm attended MipTV earlier this year.

The show sees two home cooks or professional chefs fight it out in one kitchen, where there is only one of each appliance, to win a cash prize of US$10,000.

Alberto Rossini, general manager of YAM112003’s TV production department, said that the format “represents an original take in the crowded world of food formats for television” and is “lively, fresh and funny.”

GoQuest Media pushed into format distribution last year having previously focused on readymade sales.