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Incendo hires for sales, production

Canadian production and distribution outfit Incendo has appointed a senior VP and MD for sales and production operations

Brook Peters

Brook Peters will oversee all sales and Ontario-based production operations from Incendo’s Toronto office, with a focus on expanding Canadian English-language production opportunities.

The latter are led by Incendo’s head of development and production, Ian Whitehead, while Peters will also work with LA-based Gavin Reardon, head of international sales and coproductions, on domestic and global sales strategies.

“Incendo is rapidly expanding and with progressive collaboration across our production activities, strategic partnerships and content sales, we know that Brook’s pristine reputation and fresh perspective on the business will cultivate the growth of our brand worldwide,” said Incendo president Jean Bureau.

Brook has 20 years’ experience working in various aspects of the film and television industry.

Effi Eustace

Prior to his latest position, Brook was VP of sales for English-speaking Canada at Fox/Incendo, a joint venture with Twentieth Century Fox Television Distribution and Incendo Media.

Incendo has also named Effi Eustace, who previously managed Twentieth Century Fox Television Distribution’s international marketing, publicity and promotion in 85 countries, as VP of sales and marketing.

Rounding out the new Toronto line-up, Valerie Pyram has been promoted to the position of director, contracts and business affairs, reporting to Shari Segal, who oversees legal and business affairs at the company.


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