IM moves into Imagine’s Apartment

MIPTV: US producer and distributor IM Global Television has picked up two formats from Singapore-based prodco Imagine Group to launch internationally here in Cannes.

Interior design competition show The Apartment

IM Global will shop the finished tape and format rights to Fit For Fashion and The Apartment.

The Apartment is an interior design competition show currently in its fifth season on Sony’s AXN channel in Malaysia and on the pan-regional version of the network. It pits 12 up-and-coming designers against each other to compete for a grand prize of US$100,000.

Fit For Fashion, which also airs on AXN, where it is in a third season, is a fashion makeover show that transforms 12 ordinary people into potential magazine cover stars.

The announcement was made in Cannes today by IM Global’s president of international distribution and coproduction Eli Shibley.

The deal was negotiated by IM Global’s VP of international distribution and coproductions Tyler Massey and senior VP of business affairs, international distribution and coproductions Betty Chen on behalf of IM Global Television and by Imagine Group’s president and founder Riaz Mehta and executive VP of content and production David Gunson.

Last June LA- and Shanghai-based Tang Media Partners (TMP) assumed a controlling interest in IM Global, and at the same time also arranged a TV joint venture with IM Global and China’s Tencent Holdings.