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iflix adds Italian animation

Fledgling subscription VoD service iflix has added four properties from Italian animation studio Rainbow to its library of children’s programming.

Rainbow's Winx Club

Rainbow’s Winx Club

Winx Club, PopPixie and Huntik are now available across Malaysia, the Philippines and Thailand to iflix subscribers, with Indonesia to follow from January 1 next year. Mia and Me, meanwhile, will only be available in Malaysia.

“VoD in Southeast Asia is growing very quickly,” said Cristiana Buzzelli, VP of content, digital and publishing at Rainbow.

iflix launched in Malaysia and the Philippines on May 26 with more than 11,000 hours of Hollywood and Asian content in its catalogue.

Controlled by Malaysia-based Catcha Group and Evolution Media Capital, it has already accrued more than 100,000 fully paying subscribers and chief content officer James Bridges recently told C21 this figure will soon multiply.

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