Icflix fights with Dunia on kids show

Middle Eastern and North African VoD service Icflix has commissioned an original children’s action-comedy animated series.

The first season of Dunia will consist of 10 episodes and will premiere globally on the Dubai-based service this December.

The series follows the adventures of a lively 12-year-old girl, Dunia, who uses her secret martial art skills to fight injustice as well as enlighten and reinforce positive social behaviour with her peers.

The show is mainly targeted at children aged 12 and under but will also appeal to older teenagers and adults, according to Icflix.

“The series aims not only to entertain but also educate children with important social messages,” said Fadi Mehio, co-founder and chairman of Icflix. “Dunia will have the potential to become a positive role model for children across the Arab world, sending out strong messages of awareness to children and adults alike.”

Dunia has been produced in Arabic but will also be available in English and French.

Icflix said it is in the process of finalising five additional animated original productions to add to its growing library of kids’ entertainment. Last year, the firm launched the first dedicated kids application, Icflix Kids.