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Hulu brings in ad-free option

US streamer Hulu has added an ad-free option to its service as it looks to rival Netflix and Amazon.

Hulu Plus subscribers can watch content without ads for an extra US$4

Hulu Plus subscribers can watch content without ads for an extra US$4

Customers of Hulu Plus can watch content on the service without advertising for an extra US$4 per month, paying a total of US$11.99.

Members can still stream with ads on Hulu Plus for US$7.99 while Hulu’s original free tier, which offers a limited selection of shows, remains available.

The news comes as VoD players continue to offer different options for monetising their service.

This week, Amazon announced it was offering members of its Prime streaming service the option to download TV series and films for offline viewing, a feature its rival Netflix has previously ruled out.

The e-commerce giant’s subscription VoD service is the first to offer a download option on Android and iOS devices. Last year Netflix said it would never add offline playback.

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