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Script competition

Hub sticks close to Hasbro

US kidcaster The Hub has unveiled its new and returning programmes for 2011/12, giving the nod to nine new originals, many of which hail from its co-parent company Hasbro.

The channel, a joint-venture between the US toymaker and Discovery Communications, has greenlit adaptations of Hasbro board games including Clue, Scrabble and The Game of Life.

“We have a tremendous advantage with strong, proven brands, and we are working with some of the best creative minds to bring those brands to life across multiple platforms,” said Hub CEO Margaret Loesch. “The programmes that we are announcing will add strength, dimension and excitement to a schedule that is already resonating with viewers.”

Clue, billed as a miniseries, is a live-action show that brings together six teens to solve a mystery, and comes from Hasbro Studios. That same production shop will turn out a live-action version of The Game of Life, the gameshow Scrabble Showdown, an animated series based on its Kaijudo trading cards, and Rescue Bots, a spin-off of the Transformers brand.

Hasbro will also rework its Littlest Pet Shop brand into an animated series about a young girl and her animal friends called, for now, Blythe Loves The Littlest Pet Shop.

From outside the Discovery/Hasbro clique, The Hub has ordered The Aquabats Super Show, a comic adventure and live-action/animation hybrid about a super-powered band from FremantleMedia Enterprises and The Magic Store.

Producer Andy Heyward, previously of DIC Entertainment, and A Squared Entertainment will produce Secret Millionaire’s Club – four half-hour animated specials in which the voice of celebrity investor Warren Buffett will advise a group of kids on the basics of the world of business.

The Hub also picked up the musical reality Majors & Minors, in which 16 young performers will compete for a recording deal with the RCA/Jive label, produced by the Boardwalk Entertainment Group.

The Hub also acquired the Fox series Are You Smarter Than a 5th Grader? and renewed programmes including Animal Mechanicals, Family Game Night, My Little Pony Friendship is Magic and Transformers Prime. The Hub reaches some 60 million households in the US and launched last October.


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