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Hopster prepares for Black History Month

Hopster acquisition Bino & Fino

UK-based preschool SVoD service Hopster has acquired a slate of black-focused content in support of Black History Month in October.

The streamer, which put out a call for content about black history at the Children’s Media Conference in July, has also created an original Black Lives Matter song for kids as part of its Black History Month offering.

The song is an animated video for children that speaks out against racism and all forms of social injustice.

Launching this Thursday, the Black History Month content will be available on Hopster globally except for the US and Canada, where Black History Month is celebrated in February.

Hopster’s acquisitions include African & West Indian Nursery Rhymes (20×2′), Kids Black History (6×11′), Bino & Fino (5×11′) and Tata Storytime (6×6′).

Miki Chojnacka, co-CEO at Hopster, said: “We want to acknowledge and celebrate the positive contributions that black people have made to kids TV. The black community is hugely underrepresented in preschool TV – we want to change this.

“We want to challenge the negative stereotypes and emphasise the rich talent, culture and stories, instilling pride in our black community, and to nurture inclusion in children of all races.

“Given the current media landscape and the Black Lives Matter movement happening globally, it has never been more timely to showcase our support in a meaningful way.”

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