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Drama Awards 2019

Hopster jumps into Ireland

Subscription-based preschool TV and learning app Hopster has begun its international expansion by launching in Ireland.

The deal, which comes at the end of Hopster’s first year in business, means it is now available via the Irish App Store for iPad, iPhone, and iPod Touch users, and on Panasonic Smart TVs in the new year.

Hopster’s iOS app in the UK has been downloaded by more than 200,000 families, according to the company. In recent months, the platform has expanded to smart TVs and set-top boxes, following a series of major deals with Freesat, EE TV, Panasonic, and Amazon Fire TV.

Supporting its Irish launch, Hopster has acquired animated series Rockabye Island, produced by local companies Magpie6 Media and Monster Entertainment.

“We think there’s a huge appetite in the territory for Hopster amongst families, for their kids to watch and engage with safe and educational content in an ad free environment – and we can’t wait to see the response,” said Hopster founder Nick Walters.

“Having a fantastic locally developed show like Rockabye makes our offering even stronger. We also have big plans for the platform next year – offering more features across more devices.”

Hopster was set up in November last year by former Viacom Russia boss Walters and secured a seven-figure funding round from investors including Viacom veterans Tony Orsten and Bhavneet Singh in May.

The firm’s library currently consists of about 1,200 U-rated episodes of children’s shows, after it signed content deals with the likes of Hit Entertainment and eOne Family.

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