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Hopster acquires Curious World

Curious World’s mobile platform targets 2-7s

UK-based preschool SVoD service Hopster has acquired preschool learning app Curious World, giving it exclusive rights to Curious George original content.

Launched in 2015 by US learning company Houghton Mifflin Harcourt, Curious World’s mobile platform is aimed at two- to seven-years-olds and features content mapped to eight key early learning areas.

Through the acquisition, financial details of which were not disclosed, Hopster gets an additional 140 original shortform videos, such as Superpower Heroes, over 150 original interactive games and more than 100 book titles.

The acquisition also includes 53 exclusive Curious George original games and books plus two video series, Let’s Go to Work and How to Make.

Hopster said it is seeking to acquire IP, content and distribution companies to bolster its learning focus and strengthen its global footprint.

It will continue to operate Curious World as a brand, which collectively has over five million downloads and more than 500,000 subscribers worldwide.

The acquisition follows the recent appointment of Miki Chojnacka and Tyrell Ellis as co-CEOs at Hopster, with a remit to accelerate financial growth and further develop original content, partnerships and global awareness.

Chojnacka, who is also chief content officer at Hopster, said: “This consolidation will boost our original IP offering and will double our catalogue of mobile-first educational content.

“We believe learning starts at an early age and through this acquisition and combined original content we will help kids learn through the stories they love on a larger scale.”

Ellis added: “Curious World has a strong presence in the US with over a million downloads to date. It’s an exciting opportunity to leverage commercial synergies between these businesses, drive growth across both platforms and increase our global reach.

“This is the first of our strategic preschool brand’s aggregation that will support our mission to grow our content and reach, whilst adding value to our partners and customers. Hopster is seeking acquisitions and targeting preschool content, brand IP and digital distribution companies to further accelerate growth.”

In November 2019, Sandbox & Co became a majority shareholder in Hopster, adding it to a portfolio that also includes CoolMathGames, Poptropica, Tinybop, Family Education, Teacher Vision, TeachIt, Super Awesome, Fact Monster, InfoPlease and Funbrain.

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