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HITN works to inform US Hispanics on virus

Much of the world is in lockdown because of the coronavirus pandemic

US Hispanic broadcaster HITN has launched extra content and services to help its viewers cope with the coronavirus crisis.

HITN’s health and wellness brand Vida y Salud is providing educational resources, reliable information and advisory services to Spanish-speaking families in the US and in Latin America.

This includes information on its website, daily television block, newsletters and social media accounts. In addition, HITN Television is broadcasting special messages and public service announcements throughout its programming.

“The most useful and practical thing we can do as a multimedia company is to raise awareness and provide content and services that help keep our audience and their families safe, informed and even entertained in these difficult times of uncertainty and fear,” said Guillermo Sierra, head of television and digital services at HITN.

Taking its cues from the messages coming out of Europe, the first part of the campaign is the adoption of the #YoMeQuedoEnCasa (I’m Staying Home) hashtag.

HITN is continuously reminding viewers that the best way to reduce the transmission of the virus is to stay at home and avoid physical social interaction.

HITN has also partnered with The Health Channel, a South Florida PBS service, to produce daily news briefs that are broadcast at the top of the hour, every hour, during primetime.

The Coronavirus en Tiempo Real (Coronavirus in Real Time) reports are also shared with national Hispanic cable networks Vme and Mexicanal and through several digital outlets.

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