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HITN, TV Azteca partner on lifestyle content

The new content will air in the Vida y Salud block on HITN from this month

Spanish-language US pubcaster HITN and the international arm of TV Azteca in Mexico are coproducing more than 200 hours of content for a healthy-lifestyle programming block.

The programming will premiere in the US on HITN on January 14 and will feature in the two-hour television block Vida y Salud, which helps viewers make healthy lifestyle decisions.

The series will also air on TV Azteca International networks in Latin America, including pay TV network AZ Mundo.

Meanwhile, segments of the programming on specific topics will also be available globally via the new Spanish-language health website vidaysalud.com.

Vida y Salud is based on the brand and website developed by medical presenter Doctora Aliza. Filmed at the TV Azteca studios in Mexico City, the series is hosted by Gabriela Quiroga and Ericsson Espitia, with Laura Masnatta as executive producer.

“US Hispanics have high rates of chronic illnesses associated with unhealthful lifestyle habits, so HITN has made it part of its mission to provide them with the information they need to make a change for the better,” said Guillermo Sierra, head of television and digital services at HITN.

The international distribution arm of TV Azteca will represent the programming for licensing around the world.

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