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Hasbro hunts VoD sales

Transformers: Rescue Bots is among the shows included in the deal

Transformers: Rescue Bots is among the shows included in the deal

Transformers and My Little Pony producer Hasbro Studios has partnered with an Endemol Shine-backed digital distributor to bring its series to VoD platforms.

UK-based MoMedia has signed a digital distribution deal with the US company and will manage sales across transactional VoD platforms worldwide, excluding the US, Australia and New Zealand.

Transformers: Rescue Bots and GI Joe: Renegades are among the titles included in the deal.

The company will also provide Hasbro with real-time analytics, monitoring live information on content sales performance via a proprietary web-based dashboard tool.

MoMedia, which recently signed a similar deal with DreamWorks Classics, targets global and local VoD platforms, including iTunes, Google Play, Amazon Instant, Xbox, Samsung and Hulu.

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