Guru delves into Portfolio for sales

Guru Studio has hired the director of international sales and acquisitions at fellow Canadian children’s firm Portfolio Entertainment.

Jonathan Abraham

Jonathan Abraham has joined Toronto-based Guru as senior director of sales and new business development after just under two years with Portfolio.

Abraham will help drive worldwide sales for Guru’s original kids and family content, including its Netflix preschool series True & the Rainbow Kingdom, as well as develop new business opportunities for the company across broadcast, licensing, consumer products and emerging platforms.

Abraham, who has also held roles at publisher Brunico Communications, 9 Story Media Group and Shaw Media, will report to executive VP of content and strategy Mary Bredin and Frank Falcone, president and executive creative director.

Prior to joining Portfolio in 2016, Abraham served as international sales and marketing manager at toy company Zuru in Hong Kong.