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GoQuest takes UK format to India

What Would Your Kid Do? on ITV in the UK

ATF: Mumbai-based producer GoQuest Digital Studios has acquired the Indian rights to a UK format that originally aired on ITV and asks parents how well they really know their children.

UK distributor Twofour Rights has sealed a deal with GoQuest for an Indian version of What Would Your Kid Do? at this week’s ATF event in Singapore.

The show was originally produced for ITV by Boomerang Productions, a UK prodco which is part of the ITV Studios-owned Twofour Group.

The format challenges parents to guess how their children will behave in a variety of situations, merging child-development psychology with a gameshow element.

Children are filmed in a real-world setting as they go through a number of tasks that will explore everything from curiosity to lateral thinking and risk-taking to rule-breaking.

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