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Global Agency goes for Upgrade

Upgrade offers people the chance to win better household appliances

Turkish distributor Global Agency has picked up sales rights to Israeli gameshow format Upgrade.

The reality gameshow follows a host who calls on people’s houses at random to see if they want to compete, offering them the chance to upgrade their home appliances. If they answer questions incorrectly, their existing appliances are locked away for a month.

It was created by Israel’s Tanin Productions & TV and has been broadcast around the world, including on TV2 in Norway and Mediaset-owned channel Italia Uno.

Chinese state broadcaster CCTV also commissioned a local version in 2013 after agreeing a deal with the show’s previous Israeli format distributor, Armoza Formats.

Global Agency said it would now be looking to expand the format’s reach into major European territories, Latin America and the US.

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