GBI recruits Disney alum for preschool

Rainbow Rangers will launch in 2018

US children’s content firm Genius Brands International (GBI) has linked with creatives behind Disney’s The Lion King and Frozen to develop a preschool series.

Rainbow Rangers (52×11′) is a CGI-animated series about seven magical girls from the other side of the rainbow who protect Earth from a wicked villain through teamwork, bravery, creativity and compassion.

It is being developed with Lion King director Rob Minkoff, who will produce the series, and Frozen co-writer Shane Morris, who will serve as producer and head writer along with his partner Tim Mansfield.

GBI chairman and CEO Andy Heyward will executive produce the series, which is due to launch in spring 2018 and will be put in front of international buyers at MipJunior in Cannes next month.

“I truly enjoy writing stories that demonstrate girls can do anything, and when girls work together, well, anything is possible,” said Morris

Minkoff added: “The appeal of a team of young girls protecting the planet is undeniable and couldn’t be more timely.”