Fuse taps Red Bull for content

US Hispanic broadcaster Fuse Media has appointed the head of development at Red Bull TV to the newly created position of chief content officer.

JT Ladt

JT Ladt will be based in LA and will report directly to Fuse Media CEO Michael Schwimmer when he joins the company on March 20.

The exec most recently oversaw longform and shortform narrative-based content for the TV arm of Austrian energy-drink company Red Bull.

Ladt will oversee creative content development and current production of longform and shortform original programming for all Fuse Media’s content platforms.

Prior to joining Red Bull in 2015, Ladt was VP of programming and development at National Geographic Channel, where he led West Coast development, including the series Life Below Zero.

Ladt also previously served as co-head of development for US prodco Renegade 83, where he was responsible for developing projects for multiple networks including Discovery, Spike, Bravo, Syfy, TLC, ABC, Fox and the CW.

“Beyond having great experience and a track record of creative success in developing content for our core youth audience, JT has the right combination of experience across both longform programming and shortform content for multiplatform digital distribution to support our growth initiatives,” said Schwimmer.