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Fremantle takes Brain to Cannes

FremantleMedia has acquired worldwide production rights to UK quizshow Beat the Brain and is taking the series to MipTV.

Beat the Brain hails from Simon Cowell’s Over the Top Productions and All3Media-owned Objective Productions, and will air on BBC2 in the UK later this year.

The show tests the way contestants think by pitting teams of four in challenges that involve different parts of the brain.

Covering six ‘brain zones,’ participants will be given a complete cerebral workout as they face visual puzzles, logic problems, memory challenges and an array of thorny brainteasers.

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