Fremantle Italy picks partner chief

FremantleMedia in Italy has hired a sales manager from Viacom as its director of branded entertainment to oversee partnerships for global formats such as The X Factor and Got Talent.

Based in Milan, Filippo Madella will report to FremantleMedia Italy chief operating officer Gabriele Immirzi, setting up links with companies such as publishers, advertising agencies and digital platforms.

Madella had been Viacom’s sales manager for Central and Northern Italy, overseeing sales of programmes from networks such as MTV, since 2009.