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Script competition

France, Finland in bakery format first

Broadcasters in France and Finland are to be the first non-UK broadcasters of the factual entertainment format Best Bakery.

Zodiak Rights

M6 in France and Nelonen Media in Finland will air local versions of the format, which searches for a country’s top bakery. The two series will be produced by Shine France and Shine-owned prodco Metronome in France and Finland respectively.

The deals follow the commissioning of a second season of Britain’s Best Bakery, produced by Shine TV, by ITV in the UK. The format is distributed internationally by Shine Group.

Claudia Danser, MD of Shine Network, said: “In both Finland and France the art of baking is hugely admired and the products diverse and delicious – hence they are brilliant countries to launch Best Bakery searches in.”

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