Flame appoints Endemol, Argonon alum

Australia- and London-based Flame Distribution has appointed a former Endemol and Argonon exec as its senior VP of sales and content funding.

Lynn Lugsden

Lynn Lugsden will bolster Flame’s efforts in pre-sales and coproductions in the UK and Europe, an area that has become an increasing focus for the company as it seeks to work with producers to assist them in funding content.

Based in the Flame’s London office, Lugsden will report to content sales and acquisitions director Fiona Gilroy.

Lugsden has an extensive background in the industry, having previously worked for producers Tiger Aspect and Endemol. She was also previously head of sales at the Argonon Group. Most recently, Lugsden was head of formats at Orange Smarty.

Gilroy said: “Increasingly, Flame is working with producers early in their production cycle and assisting with finding international coproduction partners, commissions and pre-sales.

“Distribution is also developing its own projects, selecting coproduction partners to JV with and move them into production to create new sources of catalogue content. Having Lynn join the team will enable us to develop these areas of our business as well as adding Lynn’s significant experience in the sale of completed content and formats to the team.”