FilmRise adds BBCS exec for acquisitions

New York-based TV and film company FilmRise has appointed a BBC Studios (BBCS) exec to the newly created role of director of global acquisitions.

Whitney Muroff

Whitney Muroff, previously BBCS’s manager for factual sales and coproductions, will be responsible for developing multi-territory film and television acquisition opportunities for the company.

She will also work across existing content partners to help build FilmRise’s growing global licensing and distribution business.

Muroff will represent FilmRise as a buyer at film and television markets throughout the year, beginning with Mipcom in Cannes next week. She reports to Max Einhorn, head of acquisitions for FilmRise.

At BBCS, Muroff distributed content from hard-hitting documentaries to premium natural history shows to the US market. She also previously served as a sales executive for the commercial arm of the UK pubcaster.

“Whitney has an impressive track record developing business opportunities and overseeing key content partnerships. We’ll look to her acumen so we can continue to build the scale of our content acquisitions activities and make FilmRise’s footprint global,” said Einhorn.

FilmRise was founded by veteran producers and financiers Danny Fisher, Jack Fisher and Alan Klingenstein. It has acquired more than 30,000 titles across a wide range of genres, with a collection of movies including Memento and The Illusionist.

FilmRise’s recent releases include Manifesto, starring two-time Oscar winner Cate Blanchett; sci-fi drama Marjorie Prime, starring Jon Hamm and Lois Smith; and The Miseducation of Cameron Post, starring Chloë Grace Moretz.