FEATURES

• Why NBCU is betting on IP, podcasts and bigger swings
  LA SCREENINGS: As NBCUniversal showcases its new slate of content to buyers at the LA Screenings this week, senior executive Liz Jenkins reveals her biggest fear and warns against risk aversion.
• Rovner and Winograde embrace microdramas with aTwist
  LA SCREENINGS: Weary of Hollywood’s “soul-crushing” risk aversion, execs Susan Rovner and Jana Winograde have pivoted into the microdrama sector, pledging to create jobs for the embattled LA ecosystem.
• Xilam's du Pontavice spots opportunity for originals
  Marc du Pontavice, founder and CEO of Xilam Animation, explains why there is now an opportunity for original programming in the kids’ sector and how his company is exploring “the kind of content AI is struggling to achieve.”
• Sony banks on premium IP, star power and gameshows
  LA SCREENINGS: Mike Wald and Jason Spivak, co-presidents of distribution and networks at Sony Pictures Television, on their splashy LA slate, how disruption is creating new opportunities for independent studios and bringing Wheel of Fortune and Jeopardy! to this market for the first time.
• Both sides of the court: working with a brand as your commissioner
  Shutterstock Studios, the production division of the stock photo and video provider, has put together an intriguing ‘brands as commissioners’ funding model for its latest move into longform documentary and a new series set in the world of pickleball.
• The Creator-Led Models Reshaping Entertainment
  [c21-single-show id="24464" title="The Creator-Led Models Reshaping Entertainment"] SESSION DESCRIPTION: Innovators across the creator economy examine the rise of creator-led mod...
• Paramount sets out its stall in first LA Screenings of Skydance era
  LA SCREENINGS: Kevin MacLellan discusses returning to the entertainment industry after his post-NBCUniversal hiatus, the desire to focus on more original IP and why Paramount Skydance’s international approach is a departure from the previous regime.
• Fox navigates a more disciplined, fragmented buying landscape
  LA SCREENINGS: Fox Entertainment Global president Prentiss Fraser on why the company backed UK-Canada copro Committed, what she is looking for next and how vertical video is becoming a key component of its new-look distribution slate.
• Fifth Season rejects volume in favour of prestige drama
  LA SCREENINGS: Fifth Season’s distribution boss Jennifer Ebell on opportunities for agile players amid another Hollywood upheaval, and why limited series are back on buyers’ shopping lists.
• How ad spend is shifting as creators become the new primetime
  LA SCREENINGS: As linear TV’s fortunes continue to dip, so its share of the ad market follows, while YouTube and social video remain the biggest beneficiaries. C21 investigates how the US studios continue to recalibrate and make their case, as the upfronts this week revealed.
• Fremantle eyes creator scene for classic formats
  YouTube collective The Sidemen have recently adapted classic Fremantle formats Supermarket Sweep and Family Feud, so are creators a rich new seam of income for classic IP owners? Danny Rowlands, senior VP of global entertainment and development at Fremantle reveals where this fits into his company’s strategy.
• Six storylines to follow at LA Screenings 2026
  LA SCREENINGS: What are the implications of Paramount and WBD’s proposed merger? Is vertical video a ‘thing’ yet for international buyers? And after its WBD courtship, is Netflix finally ready to think about building a licensing business? C21 investigates key conversation threads to follow at this year’s Los Angeles gathering.
• Can Ecuador's new incentive reshape its screen industry?
  LA SCREENINGS: Ecuador has launched its new tax rebate and hopes savings of close to 40% of spend will mark the start of a new era for its audiovisual industry.
• WBD's David Decker heralds the 'return of returning series'
  LA SCREENINGS: As Warner Bros Discovery navigates a blockbuster merger and an uncertain streaming future, its distribution chief says dependable returning hits and deep library titles are proving more valuable than ever.
• How US content continues to dominate global demand
  LA SCREENINGS: As the industry gathers in LA to screen the latest US studio fare, C21 talks to Ampere Analysis research manager Joe Hall about why demand for US content remains constant in an ever-changing world.
• Mexico’s long-awaited production incentive put to the test
  LA SCREENINGS: With the publication of its guidelines, Mexico’s long-awaited tax incentive for audiovisual production is now operational. While it marks the start of a more dynamic period for financing, the local sector is still seeking answers on how it will work in practice.
• The titles with a shot at a Hollywood ending this week
  LA SCREENINGS: With risk aversion dominating the market, C21 presents a selection of titles capable of cutting through the noise at the LA Screenings thanks to proven formulas, recognised IP or innovative ideas.
• How microdramas became a distribution business
  LA SCREENINGS: After revolutionising consumption and production, vertical microdramas are now opening up new business avenues in distribution. How does this new market work, and where does the opportunity lie?
• Korea’s TV industry faces reckoning – and opportunity
  LA SCREENINGS: With 13 Korean companies exhibiting at the SLS Hotel in Beverly Hills this week, almost double last year’s number, C21 takes a deep dive into the country’s content business and its impact on exports.
• How Banijay Kids & Family is mastering digital
  Dan Lewsey, senior VP of digital and social media at Banijay Kids & Family, discusses the production and distribution giant’s digital strategy for children’s content, why third-party partnerships are important, how it is monetising on platforms like YouTube and how other producers can do the same.

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