Fashion Hero returns to the catwalk

Producer-funded modelling series and social media movement The Fashion Hero is coming back for a second season, this time fronted by former Spice Girl Mel B.

Mel B

Canadian firm Beauty World Search conceived, funded and produced the first season, which was fronted by Brooke Hogan and sold to a raft of international broadcasters by a network of local distributors.

BBC Studios-owned South African prodco Rapid Blue, which works on local versions of The X Factor and The Bachelor, will produce the second season from Sun City Resort next spring.

The format was created to challenge the fashion industry’s preconceived standards of beauty and was previously sold to Discovery in Latin America, Nine Now in Australia, RTLII in Hungary and on streaming platforms Amazon Prime Video and Tubi TV.

Representatives from four international brands will be appointed as show judges/mentors and ultimately will each select a winner to become part of one of their international marketing campaigns.