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C21May iPad

Facebook, Fremantle scatter Confetti

Confetti originally launched on Facebook Watch in the US

Facebook is partnering with production giant Fremantle to roll out gameshow format Confetti in five new territories, starting with the UK.

The format, which will air every week night on Facebook Watch in the chosen territories, challenges viewers to answer pop culture trivia questions for a cash prize. Participants can play alone or invite friends and family to engage in the gameplay together.

It originally launched on Facebook Watch in July in the US produced and developed by B17 Entertainment and Thumb Candy, which are part of the Industrial Media group.

Fremantle will now launch international versions in the UK, Thailand, India, Vietnam and the Philippines while B17 and Thumb Candy are prepping versions for Canada and Mexico.

The roll-out will begin in the UK, where it will be produced by Fremantle-owned prodco Thames, starting this month. All new countries will have their version on air by the end of the year.

Facebook first announced the international expansion of Confetti at last month’s Mipcom. The partnership marks the latest international deal following the launch of Facebook Watch globally in August 2018, including a partnership with MTV Studios to bring a re-imagined, local versions of The Real World to the US, Mexico and Thailand.

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