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Ex-Jam Media execs form start-up

L to R: Chris Dicker, Lena Byrne and John Reynolds

A trio of former Jam Media executives, including Chris Dicker and John Reynolds, have set up a production company specialising in children’s and family content.

Sow You Entertainment is described by its co-founders as a creatively led prodco that acts as an original ideas incubator.

Dicker and Reynolds left their roles as head of development and chief commercial officer respectively at Dublin- and Belfast-based Jam Media earlier this year.

Lena Byrne, who previously served as head of scripted at Jam, has joined them in the venture.

The start-up said it has secured a “major” development deal with a global streaming partner and is in discussions with numerous parties on a variety of other “passion projects with universal appeal.”

These encompass preschool, kids’ and tween projects, as well as a limited TV series concept, all at various stages of development.

During his time at Jam, Dicker created Amazon Prime’s Jessy & Nessy and was the co-creator of Nickelodeon’s Becca’s Bunch. At Sow You, Dicker will showrun, as well as executive produce alongside Byrne.

Reynolds, who has over 25 years’ experience in the industry, will be responsible for all commercial activities, including the financing of the development and production slates, through to the management and exploitation of the company’s IP across all platforms.

Prior to Jam, Reynolds served as group commercial director at French firm Millimages and also held senior roles at Cinar Entertainment, which later rebranded as Cookie Jar Entertainment, and New York’s Sunbow Entertainment.

“There is no perfect time to start a business, especially when the world is going through a pandemic, however we felt it was the right time, and with our collective track record, to back ourselves and believe we are perfectly positioned to avail of the many opportunities out there,” said Reynolds.

“Being lean and flexible allows us to pivot. We can react quickly to opportunities, be decisive and create a culture that puts talent first. We look forward to working with the many great creators, studios and commissioners to help bring our ideas to fruition.”



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