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Content Canada 2019

Ex-ITV exec Ferguson joins Finnish indie

Former ITV Studios executive Sam Ferguson has joined independent Finnish production company Rabbit Films to help bolster its sales activity.

Sam Ferguson

Ferguson has been hired as senior sales manager overseeing Rabbit Films’ format sales across Asia and all English-speaking territories. She will be based in London and report to Rabbit’s head of international, Jonathan Tuovinen.

Ferguson previously served as sales manager at ITV Studios Global Entertainment (ITVGSE), managing sales to Russia and the Baltic region. She worked with formats including Love Island and Come Dine With Me and scripted series such as The Bodyguard, Harlots and World on Fire.

Ferguson said: “I am thrilled to join the team at Rabbit Films and excited to be working with such formats as Over the Atlantic and Couples’ Party, as well as finished programmes Beyond Human Boundaries and The Dudesons. The company are creating some amazing content and I hope my experience across Asia and worldwide will drive further growth.”

Tuovinen added: “We have built our international department for the past couple of years with successfully licensing formats such as Over the Atlantic and Globetrotters, and are now ready for the next growth phase. Having someone of Sam’s experience is a major asset for Rabbit Films to further bolster our efforts, and we are very happy having her join our family.”

Prior to ITVSGE, Ferguson worked as a format sales executive at Banijay Rights and has held positions at Zodiak Rights, Sony and Bafta.

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Content Canada 2019
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