Israel’s Tug pulls in ESG, Zodiak

Production companies from the Endemol Shine Group (ESG) and Zodiak Media have picked up formats from Israeli investment outfit TV Format Fund.

ESG-owned Endemol Spain and Endemol Italy have acquired gameshow Tug, which sees teams of three standing on moving platforms and taking turns in a trivia-based tug of war.

The format was created by Israeli prodco July August Productions together with Michael Rothschild, founder and CEO of Vivalet Media. TV Format Fund provided finance for the development and secured the distribution deal with Global.

Meanwhile Zodiak France-owned ALP has optioned Studio Glam’s 300 Second Ride, just months after Endemol Spain made a similar move.