Endemol Shine adds kids’ nets to Xumo

Mr Bean & Friends carries Endemol Shine shows including Mr Bean – The Animated Series

Production and distribution giant Endemol Shine Group is launching two kids’ OTT channels in the US on the Xumo platform.

Mr Bean & Friends and Puddle Jumper will be available on mobile devices via the Xumo app and around 20 million smart TVs in the US as a result of the partnership.

The Mr Bean & Friends channel, launched on YouTube in 2017, is aimed at five- to nine-year-olds.

The channel features a dozen shows from the Endemol Shine catalogue including Mr Bean – The Animated Series and Sea Princesses.

Xumo is an aggregated OTT platform, which is integrated into smart TVs from the likes of LG, Vizio and Panasonic, plus Roku devices.

Puddle Jumper also launched on YouTube last year and has generated more than 17 million views to date. The channel showcases popular children’s series such as Bananas in Pyjamas and The Adventures of Bottle Top Bill.

Other Endemol Shine channel brands launched recently include Totes Amaze for pre-adolescents, which features series such as Blue Water High; Big Brother Universe, which brings together the best clips, compilations and curated content from Big Brother series around the world; and US sitcom channel Hunyhaha.