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Endeavor hires Endemol Shine alum

Endeavor Content, the US company launched after the merger of WME and IMG, has appointed the former chief operating officer of Endemol Shine Group to its senior management ranks.

Tim Robinson

Tim Robinson takes up the newly created role of COO at Endeavor Content and is tasked with helping the company to accelerate its domestic and international growth strategy.

Robinson will also oversee the company’s overall operations including business affairs, finance, HR and corporate development.

The veteran exec was most recently COO of talent management and production at UK-based Avalon and before that interim COO at Elisabeth Murdoch’s digital prodco Vertical Networks, as revealed by C21.

Prior to that he had spent much of his career at Murdoch’s Shine Group, working on shows including MasterChef, Biggest Loser and Broadchurch.

Endeavor Content co-presidents Chris Rice and Graham Taylor said Robinson’s “track record of leading media companies during their most pivotal stages of growth, his international background, and overall reputation within our industry” made him “the ideal individual to help lead Endeavor Content as it continues to evolve.”

The duo said the appointment “underscores our commitment to providing a best in class experience to artists, content creators, and our partners.”

Robinson, who will be based out of LA, added that he would help the company “build a new platform for creative talent to develop, own and profit from their best ideas.”

Endeavor Content was formed in 2017 when the film, scripted TV finance and sales arms of US firms WME and IMG were merged.

Its slate includes YouTube Premium drama Wayne, Netflix’s forthcoming Damien Chazelle musical drama The Eddy, and Apple show See, which is being written by Steven Knight and which stars Jason Momoa.

Late last year the company appointed Mark Shapiro, content operations chief for subsidiary IMG, to a newly created position of president at parent group Endeavor and before that named former Armoza Formats exec Yael Shaoulian as its VP of non-scripted sales.

Other deals have included launching a production label with Simon Maxwell, the former head of international drama at the UK’s Channel 4, while it has also acquired distribution rights to shows such as BBC America’s eight-part thriller Killing Eve, and John le Carré duo Little Drummer Girl and The Night Manager.

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