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Electus partners on Fashion Hero S2

The Fashion Hero offers women of all body types the chance to be models

MIPCOM: US studio Electus is pairing with Canada’s Beauty World Search to coproduce a second season of its ethical fashion series The Fashion Hero.

The deal will see Electus produce and distribute the second run through its sales arm Electus International.

Electus International has acquired global distribution rights to the first season, hosted by Brooke Hogan, and will be collaborating with Beauty World Search sales agents Sue Green and Eric Mueller.

Season one has enjoyed international success through a Jan Salling-led international network of agents, striking deals with broadcasters including Televisa Latin America, Lifetime in Turkey and Bulgarian channels Nova and Diema Family.

PRVA Life and PRVA Max in Serbia and Montenegro, Sitel in Macedonia, FederalnaTV in Bosnia and Herzegovina, Prime in Kosovo and Síminn in Iceland have also picked up the show, which gives women of all body types the chance to become star models.

Caroline Bernier, president of Beauty World Search and executive producer of the series, said: “After such a successful first season, we’re excited to partner with Electus and take things to the next level with season two. We have big plans for The Fashion Hero that will reflect and harness the global social media-led movement that’s demanding more realistic representations of beauty from our media and fashion and beauty industries.”

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