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Drive, Back2Back extend Deadly link-up

Ben Barrett

Ben Barrett

Deficit-financing and sales agency Drive is partnering with Back2Back productions on a second season under the World’s Deadliest banner.

The firms joined forces in 2015 for World’s Deadliest Drivers (13×30’), which is currently in the final stages of production.

Now the two are working on World’s Deadliest Weather, which will be available to broadcasters as both a 13×60’ and 26×30’ series. Drive is handling international distribution.

undressedThe show will be financed by international pre-sales secured by Drive. Broadcasters in Europe, Asia, The Middle East and Africa are already on board.

Ben Barrett, joint MD of Drive, said: “Back2Back has established a great model for sourcing jaw-dropping, high-quality and, crucially, never-before-seen footage of extreme events from around the world. We’re finding there’s a great appetite for this truly international material from broadcasters around the world.”

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