Disney alum Bouthors joins WildBrain

Children’s entertainment network and studio WildBrain has appointed former The Walt Disney Co exec Elia Bouthors to the newly created role of strategy and innovation director.

Elia Bouthors

Bouthors most recently spent four years as digital strategy and business development director at Disney, before which he was strategy manager at the BBC. He also previously worked on M&A at investment banks Jeffries & Co and UBS.

At WildBrain, Bouthors will lead a team tasked with identifying and piloting new ways to engage the company’s users and build and monetise brands across its network.

WildBrain, owned by DHX Media, creates preschool and children’s entertainment content on platforms such as YouTube, Roku, Apple TV and Amazon Fire.

“Elia’s arrival comes at a pivotal time for WildBrain as we explore new ways to engage our global audience with the content and brands they love,” said MD Jon Gisby.

“His team will pioneer new ways for content to be discovered across our network and identify collaborations with IP owners to grow new audiences and revenue.”

Bouthors’ appointment follows the recent addition of Rachel Taylor as commercial director.