Discovery Networks Sweden names CEO

Discovery Networks Sweden has promoted its sales director to CEO with the departure of incumbent Henriette Zeuchner.

Nicklas Norrby

Nicklas Norrby takes over the role, having been with Discovery for the past two years and before that holding several senior positions at Bonnier’s TV4 Group.

His promotion to the top spot, effective July 1, comes as Zeuchner, who has also been in post since 2017, departs to become Scandinavian CEO of Clear Channel.

Discovery International president and CEO JB Perrette said Norrby’s experience leading both traditional and digital media activities meant he was well qualified for the job.

“He also has the passion and drive to continue to transform our business. That’s exactly what we need when we now take the next big step in the Swedish market,” said Perrette.

“I could not have taken on the role in a more exciting time with all the changes taking place in the industry and the major investments that we will be launching in Sweden next year,” added Norrby.

“We are well positioned in the market and our ambition is to continue to increase our audience on all platforms and further strengthen our brands.”