Discovery lines up Hispanic lifestyle net

Discovery US Hispanic is set to launch Spanish-language lifestyle and culinary network Hogar de HGTV.

Fernando Medin

The new network will feature content from Discovery’s domestic lifestyle brands focusing on home decor, real estate and cooking.

Hogar de HGTV will also broadcast original productions such as Mientras No Estabas, Destino con Sabor and Chef a Domicilio, a new series produced entirely from participants’ homes amid the Covid-19 pandemic.

Other programmes include En la Cocina (The Kitchen), Chopped: Eliminado (Chopped), Cocinando con Ina Garten (Barefoot Contessa), Primos a la Obra (Cousins Undercover), Delicias en la Playa con Katie Lee (Beach Bites with Katie Lee) and Giada en Italia (Giada in Italy).

Discovery US Hispanic’s portfolio already includes Discovery en Español and Discovery Familia. The new network will be available in the US first to Cox Communications’ Contour TV customers, followed by Charter Communications’ Spectrum subscribers by August 1.

Fernando Medin, president and general manager at Discovery Latin America and US Hispanic, said: “Discovery US Hispanic is dedicated to making a genuine connection to our audience with programming that resonates with their lives, interests and aspirations—and that also best serves the vital, growing US Hispanic marketplace.

“Combining this commitment, the success of our existing networks and the undeniable global appeal and popularity of HGTV and Food Network, makes Hogar de HGTV a natural complement to our portfolio.”