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Discovery launches Kids on Amazon UK

Peppa Pig is among the content offered by Discovery Kids

Discovery has expanded the reach of its OTT kids’ offering after agreeing a deal with Amazon’s Prime Video Channels service.

Discovery Kids, a successful linear channel in Latin America, will become available on Amazon in the UK, with animated series including Peppa Pig, Angry Birds Toons and My Little Pony, as well as shows such as Meet the Penguins and Dogs: The Untold Story.

Amazon Channels in the UK already offers Discovery Channel, Eurosport Player and Motor Trend.

Discovery Kids, which is aimed at kids aged four to eight, will cost £3.99 (US$5.70) per month in the UK.

Michael Lang, president of digital and Eurosport Digital and CEO of MotorTrend for Discovery Networks International, said: “Children are digital natives from an increasingly young age and, given the success of our Discovery Kids channels around the world, we saw a unique opportunity to engage directly with them through our content.”

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