Discovery forms ad team for US Spanish nets

Discovery Networks US Hispanic Group has formed a specialised advertising sales team to represent the company’s expanded portfolio of Spanish-language networks in the US: Discovery en Español, Discovery Kids en Español and Discovery Travel & Living (Viajar y Vivir).

“Discovery’s three Spanish-language networks have been well-received by the advertising community, and we are now prepared to better serve their needs with a more diverse, well-rounded sales team based in key Hispanic markets throughout the country,” said Victor Parada, director of ad sales for the US Hispanic Group. The new team will be based in Miami, Chicago, Los Angeles and New York.

Eric Osipow, a seven-year veteran of the group’s parent, Discovery Communications, has been named regional manager of advertising sales for the central region, based in Chicago. Osipow will be responsible for markets including Dallas, San Antonio, Houston, Chicago and Detroit. Previously, Osipow worked with Discovery Networks’ US ad sales division.

Adriana Cevallos has been appointed as regional manager of advertising sales for the west coast, and is based in Los Angeles. Prior to joining Discovery, Cevallos worked at Tribune Entertainment. William Lopez, regional manager of advertising sales for the east coast, is based in New York City. Lopez previously sold advertising for Univision and Fox Sports en Español and worked in advertising and promotions at The Vidal Partnership.