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Diaz enters into Comercial venture

The fledgling distribution company set up by Cisneros Media Distribution’s former VP of sales, Cesar Diaz, has struck a deal with a Spanish company to grow its European reach.

Cesar Diaz

Cesar Diaz

The deal between Miami-based 7A Media, set up by Diaz at the beginning of the year, and Comercial TV in Spain will see the two companies represent each other’s catalogues in their respective markets.

It is intended to expand the reach of Comercial TV, which has offices in Madrid and Barcelona, in the US Hispanic market, and 7A Media in Europe, Africa and the Middle East.

Comercial TV, which claims to be the first Spanish digital distribution outfit, was founded by Santiago Gimeno in 2007.

Diaz said the partnership represented a “great opportunity to exploit synergies and boost our international development.”

The exec, who left his position at Cisneros in November, is a veteran of the Lat Am TV industry with more than 40 years’ experience, including at Coral International Pictures and Telefe Internacional.

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