Andy Yeatman, CEO of Miraculous Corp USA, discusses the company’s ambitions for the Miraculous brand, its upcoming slate, distribution and digital strategies and how it plans to innovate to overcome industry challenges.

Andy Yeatman

What are the main developments with the Miraculous brand since Miraculous Corp?
Miraculous Corp was established last year as a strategic alliance between two creative powerhouses: Mediawan, Europe’s leading production group led by Pierre-Antoine Capton, and ZAG, the innovative independent animation studio renowned for crafting original tales and IPs led by Jeremy Zag. The formation of Miraculous Corp marked a bold new beginning. Our goal: to expand the Miraculous universe and bring to life the vision of creators Zag, Thomas Astruc and Nathanaël Bronn – a world of aspirational teen superheroes set in iconic cities across the globe.

Over the past year, we’ve been focused on laying a strong foundation for long-term growth. The first step was defining our purpose – ‘to inspire future heroes to save the world’ – and our vision – ‘to become the most-watched and loved superhero IP for the next generation.’

Our strategy to achieve this is reach new audiences and build fan love through fresh characters, expanded mythologies and new formats.

We’ve also built a world-class leadership team to drive this vision forward. The new executive team includes Roz Nowicki (global head of consumer products), Ashley Depp (head of marketing and franchise) and Heath Kenny (chief content officer), alongside company veterans Maria Doolan (head of content partnerships and distribution), Luc Schumacher (CFO) and Ben Johnson (senior VP and head of legal).

With the team in place, we’ve made significant strides across content, distribution and consumer products. On the content side, we’ve continued production on the highly anticipated sixth and seventh seasons of Miraculous: Tales of Ladybug & Cat Nor, now celebrating its tenth anniversary, and announced two new series: Miraculous Chibi and our first original spin-off series in the Miraculous universe, Miraculous: Stellar Force. On the distribution side, we’ve made major investments in our YouTube strategy, resulting in a 175% increase in global watch time year-over-year through May. Social media growth has also been impressive, with our TikTok and Meta audiences reaching 10.5 million followers, and 150% growth in engagement. Television and streaming remain essential to our engagement strategy. Last year, we successfully launched on BBC and iPlayer in the UK, as well as Antenna 3’s Neox Kidz platform in January in Spain. And on the consumer products side, we’re continuing to launch new products around the world that resonate with fans everywhere, as well as move into the live entertainment space in partnership with Fever.

A new series in the Miraculous universe, Miraculous: Stellar Force

How does the company plan to expand the Miraculous universe for the next decade?
The Miraculous franchise holds limitless storytelling potential, and we’re excited to unveil a bold new content pipeline that will shape the next decade of adventures. Our plans include multiple new seasons featuring beloved superheroes Ladybug and Cat Noir, alongside the introduction of entirely new stories that expand the Miraculous universe.

Set to launch in 2027 on Disney Channel and Disney+, Miraculous: Stellar Force is set in an international school in Tokyo and follows 12 culturally diverse students who discover they are the guardians of the shattered Stellar Matrix, an ancient cosmic weapon. Led by Miki, Mayotte and Yu Lu, this team must navigate clashing personalities and growing friendships as they come together to face rising galactic threats. A one-hour special, Miraculous World: Tokyo – Stellar Force, will premiere in 2025 and will serve as a gateway to the series. Spanning Paris to Tokyo, this special introduces audiences to the rich traditions of Japanese culture as Marinette and Kagami play key roles in uniting a dynamic new team of Tokyo-based heroes.

We’re also in production on Miraculous Chibi, a fast-paced 2D animated ‘chibi-style’ comedy series (52×3’) that reimagines the Miraculous universe through a wildly expressive, non-verbal slapstick lens. Originally introduced through 10×90-second teaser episodes, Miraculous Chibi has already proven a viral hit, amassing over 650 million views on YouTube and one million subscribers on the dedicated channel. Designed for digital-first audiences with a sweet spot of kids aged 5-11, Miraculous Chibi will be delivering in Q4.

The first batch of episodes are anticipated to launch on the Miraculous YouTube channel, with additional episodes to roll out through 2026. Disney Branded Television has acquired the series to debut on its platforms in 2026. France’s TF1 has also acquired the series for Q4 2025 release. Miraculous Chibi is designed to be accessible, hilarious and universally relatable, whether you’ve followed Ladybug and Cat Noir for years or are discovering them for the first time.

And this is just the beginning. We can’t wait to share even more of what’s ahead as we continue to grow the Miraculous universe for fans around the world.

How does YouTube fit into the company’s plans, and how do you navigate partnerships with YouTube and other broadcasters/streamers?
Our distribution strategy is focused on maintaining a strong presence across all major platforms where kids and families spend time, and YouTube is a key pillar of that approach. We view YouTube both as a powerful promotional tool and as a direct content distribution platform.

When I joined the company, Miraculous: Tales of Ladybug & Cat Noir already had a strong following on YouTube, primarily through clips from the series. Since then, we’ve increased engagement by 175% year-over-year by expanding our offerings to include full episodes, 24/7 livestream channels and additional language-specific channels, bringing our total to 24 official channels. We now have over 46 billion views on YouTube and over 88 million hours watched in May 2025 alone.

The next phase of our strategy is centred around digital-first content, beginning with the launch of the Miraculous Chibi series, which is designed specifically for shortform platforms like YouTube. This series will also be featured on our broadcast partners’ platforms, including Disney and TF1, underscoring our hybrid approach. Looking ahead, we’ll continue to experiment with other digital-first formats – both animated and live action – to test what resonates most with our global audience. The goal is to identify breakout successes early and scale them quickly across both digital and traditional platforms.

How is demand for the Miraculous IP growing around the world?

Per Parrot Analytics, global demand for Miraculous reached 58 times the average TV show in Q1 2025, which is the highest demand the brand has ever had. It has nearly doubled worldwide demand since Q1 2024 (up 98%)—a five-quarter growth streak with no reversals. It is also the number-one most in-demand school-age series among female viewers globally. 

Tell us about the company’s involvement with the YouTube Youth Digital Wellbeing initiative.
Miraculous Corp is proud to join Google and YouTube in the Youth Wellbeing Pact. As content creators dedicated to inspiring and empowering young audiences, we champion a safe and enriching digital environment that nurtures creativity, learning and wellbeing with high-quality, age-appropriate content that can have a positive impact on young people’s lives. We look forward to collaborating with industry leaders to shape a better digital future for kids and teens worldwide.

What are the biggest challenges the company and wider industry is facing at the moment?

Like many in the kids and family entertainment space, we’re navigating several industry-wide challenges. Traditional TV broadcasters, which have historically played a key role in funding high-quality kids’ content, are facing decline and budget constraints, making it more difficult to get new shows commissioned through legacy models.

We’re also seeing shifts in consumer behavior. Children are moving away from traditional toys at younger ages, which impacts a historically strong revenue stream for any kids’ brand. Additionally, international trade complexities, such as tariffs, have created hurdles for some of our licensing partners selling into key markets like the US, with ripple effects felt across our ecosystem.

These challenges are real, but they also push us to innovate, to explore new formats, revenue models and distribution strategies that ensure we continue to grow and connect with our audience in meaningful ways.

Where do you identify the biggest opportunities for Miraculous Corp now and in the future?
Despite the challenges in the industry, I’m incredibly optimistic about the future of Miraculous Corp. We have a globally beloved brand that consistently delivers strong performance for our broadcast and streaming partners, driving demand for both upcoming seasons and new spin-offs.

One of our biggest growth engines is digital engagement. We’re investing heavily in expanding our reach across platforms, helping us connect with new audiences and deepen relationships with existing fans. Our presence on platforms like Roblox, where our games have become hugely popular, keeps Miraculous top of mind and part of kids’ everyday digital lives.

We also see tremendous potential in live experiences, a newer space for us that allows fans to engage with the brand in immersive, real-world ways. Additionally, categories like fashion and apparel represent natural extensions of the brand. The style, personality and identity at the heart of Miraculous translate seamlessly into wearable expressions of fandom.

With a powerful mix of content, interactivity and lifestyle appeal, we believe the future of Miraculous is brighter than ever.