MrBeast, Dude Perfect among creators set for Spotter's upfront-like showcase in New York this month
YouTube comedy group Dude Perfect
Several of the world’s biggest YouTube creators are set to appear at an upfront-like presentation later this month where they will present their content slates, plans and audience data to a room of marketers and advertisers.
Creator heavyweights including MrBeast, Dude Perfect, Kinigra Deon, Ryan Trahan, Rebecca Zamolo and Jordan Matter are among those set to appear at Spotter Showcase on March 27 in New York.
The new event, which is designed to give marketers an “inside look at the future of creator-driven and longform YouTube entertainment,” is put on by LA-based Spotter, a company that provides capital and software to enable creators to grow their businesses. Spotter does not represent YouTube talent but rather partners with and invests in creators to enable them to accelerate the growth of their businesses.
Late last year, Amazon made an undisclosed investment in the company, founded in 2019 by CEO Aaron DeBevoise. At the time, the tech giant called Spotter a “natural partner to support [its] foray into the creator economy.”
MrBeast
The traditional upfronts – held in May in New York – have been upended in recent years by the streaming players, as the likes of Amazon and Netflix have started showcasing their slates alongside the legacy studios. In addition, a contingent of other digital platforms have put themselves on advertisers’ radars through the IAB Newfronts, an annual digital content marketplace for digital platforms to showcase their wares to advertisers.
The arrival of a creator-focused showcase with access to some of the world’s biggest YouTube influencers adds a significant new dimension to the fight for advertising dollars.
“Traditionally, broadcast and cable networks would preview new programming for advertisers. Spotter is shifting the spotlight with this showcase to the creators truly shaping the future of entertainment,” said Spotter in an announcement about the event.
“The creators that are part of Spotter’s roster have over 77 billion minutes watched in the US for adults 18-49 in 2024, proving that YouTube creators are the new mainstream. Their audiences aren’t just watching; they’re deeply engaged, surpassing the reach and impact of major cultural moments like the Super Bowl, Oscars and NBA Finals.”
DeBevoise said: “Spotter Showcase will help brands reach today’s top YouTube creators, giving them direct access to the voices shaping culture and driving consumer engagement. It’s not just about ad placements – it’s about deep consumer attention and fostering authentic collaborations that give brands access to the unrivalled scale, trust and engagement of creator audiences.”
Spotter president Nic Paul added: “For decades, advertisers were about owning hit shows, moments and attention across broadcast and cable. Today, that landscape has fundamentally shifted. To capture cultural moments and audience engagement, brands must align with creators – who now command the largest and most engaged audiences across digital platforms. Spotter Showcase is a manifestation of this new reality, where creators, not traditional networks, are starting to lead the entertainment industry.”
