US specialist streamer Gaia names Kiersten Medvedich as its first female CEO

Neil Batey 01-07-2025 ©C21Media

Kiersten Medvedich has been named the first ever female CEO at US specialist streamer Gaia.

Kiersten Medvedich

Promoted from her previous position of president, she will continue to report to Jirka Rysavy, founder and executive chairman of the platform dedicated to health, wellness, spirituality and personal transformation.

Medvedich is tasked with fostering growth, engagement and a deeper connection with Gaia’s subscribers by developing advanced AI tools to personalise each member’s journey and by launching the service’s first interactive community platform.

Her remit also includes curating more transformative in-person workshops at GaiaSphere, the company’s live events space.

Medvedich joined Gaia in 2016 as senior director of content and steadily advanced to president in 2023. Prior to that, she spent 15 years at Sony Pictures Television as a line producer in the daytime syndicated division.

Gaia claims to have the largest conscious content library in the world, with over 10,000 titles. Medvedich will have oversight over exclusive original series, documentaries and programming on series such as yoga, meditation and alternative health.

Rysavy, founder and executive chairman, Gaia, said: “Kiersten’s vast experience in television production and business operations have been vital to our mission and I am proud that she will serve as our first female CEO.

“Gaia is joining a global trend as women are redefining leadership positions all over the world, and considering 70% of our audience is female, it is perfectly aligned for Kiersten to lead Gaia into the future.”

Medvedich said: “I am honoured to be appointed CEO at a time when Gaia’s mission is resonating with larger audiences, evidenced by Cambridge Dictionary naming “Manifest” the word of the year in 2024.

“Jirka Rysavy’s vision to cultivate a global conscious community was way ahead of its time and as more people are focused on health, wellness and spirituality than ever before, Gaia is uniquely positioned for exponential growth.”