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MARKETING

Understand how to reach Gen Z at Content London


This headline track at Content London uncovers how to create content that reaches this most elusive audience group, which famously avoids television in favour of other forms of entertainment.

Across the week, the Reaching Gen Z track will bring together leading players in the sector who have all made significant inroads into attracting Gen Z audiences, whether on YouTube, TikTok, or through a raft of digital channels that break through.

Hear how to harness the power of YouTube with new content strategies, build fan bases across TikTok and traditional channels, capture digital-first audiences across genres, build creator partnerships, and commission for the Gen Z audience.

Sessions in the track run throughout the week, and speakers are available to share their insights in networking sessions and through the C21Events app.

You can find out more about Content London and register online at the FINAL DISCOUNT RATE, saving £200 on the full delegate price, by CLICKING HERE.

Featured sessions in this Content London track
Below are the sessions within the REACHING GEN Z track at Content London.
To find out where they are programmed, and view the full agenda, CLICK HERE

Wednesday, December 3






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